Successful ecommerce business models have not yet adapted well to emerging-market conditions. In South Africa, limited access to the internet, combined with expensive data charges make it very difficult to reach a large audience with new online services. Despite rapid growth in market penetration over the last few years, just 52% of the population in South Africa currently has internet access, compared to 92.6% in UK.
Some people will give up right away. Others may wonder where they’ll end up. Of course you get scared. Even if you are brave and determined enough to get on, you will still find yourself praying that everything goes well. My first week using the train in Cape Town, there are many emotions running through my head. Despite being an experienced commuter back home in Rome, I feel completely out of my depth facing Metrorail in South Africa.
While President Jacob Zuma is in town for yesterday’s annual State of the Nation Address (SONA), my colleagues and I decided to get away from the hustle and bustle of the city and head to Vrygrond, a township near Muizenberg beach, on the False Bay coast, about 20km away from Cape Town central.